Social media is one of the fastest-growing industries, making it a top marketing tool for many business owners seeking to reach and engage with new, and especially, existing audiences.
As a brand new year is upon us, this is a fantastic opportunity to set yourself some SMART goals for your business and Social Media Accounts. There are tons of amazing social media goals to work towards and in this post, we plan on teaching you the most important steps to take to ensure the effort you put into your revamp, gives you the results to help you stand out on Social Media.
There’s almost no way to be 100% ahead of the game in the ever-changing world of social media. However, there are ways to keep yourself as close to the game as possible. Here are some of our suggestions to leep yourself in the game.
People are now using Social Media networks for more than just engaging with friends. These days, Social Media platforms play a role far more critical than before. Influencing consumer behaviour both in the B2B and B2C spaces. This means that Social Media really goes beyond regular posts. It is important to understand what would work best for your industry. Start with our Social Media Audit services for expert insights into your current channels.
If you’re still trying to define and finalize your social media goals – don’t sweat it. You’re definitely not alone.
A SMART goal is used to help guide goal setting. SMART is an acronym that stands for Specific, Measurable, Achievable, Realistic, and Timely.
Take a look at your calendar for all your annual events, campaigns and any other key dates that may need their own strategy for Social Media. By now you have done your SMART Goals, this is now your chance to make sure your strategies align with your Priorities.
So I know many of my clients have made this mistake. We get super excited about opening a new business that they create the best Social Media Accounts they can and use them like that for the next few years. Forgetting to make any updates and refreshers.
Take a moment to reflect on the state of your social media profiles right now.
So we are guessing that one of your top goals for your Social Media is to increase your followers and engagement. You are on the right track. The best way to make this happen, ‘is to show up’ regularly and to be consistent.
This is such a great technique for Social Media. You can take a look at your metrics to see which posts have had the best engagement. Find a way to refresh and repurpose it so you can get more traction in the way of traffic and engagement.
Top Tip: You could pull quotes from an older blog post and turn them into graphics.
Love our tips on New Years Resolutions for Revamping your Social Media? Share this and comment below to let us know you would like to see more!
Unlock Consistent Growth With A Targeted Content Strategy That Works
Ever feel like your social media efforts are just a shot in the dark? You’re not alone. Many businesses create content without a clear plan,
Spark Growth: Empower Your Brand With Online Presence
Have you ever tried looking up a local business online, only to find absolutely no online presence? Frustrating, right? Imagine how potential customers feel when