WhatsApp has become an indispensable tool for businesses worldwide, and in South Africa, its impact is particularly profound. With over 23 million users in the country, WhatsApp offers a unique opportunity for businesses to engage with customers, drive sales, and build brand loyalty. WhatsApp Business is a free-to-download app designed specifically for small and medium-sized …
Marketing in South Africa is evolving rapidly, and as a result, businesses need to adapt to new strategies to stay relevant. To remain competitive, three key trends in 2025 stand out: influencer collaborations, hyperlocal advertising, and AI-driven campaigns. Here’s how you can effectively leverage these trends to grow your business in South Africa this year. …
With so many people and businesses now active on social media, it can be a little overwhelming trying to come up with ways to cut through all the noise. But then again, sometimes the answers are right in front of our faces – and no you don’t necessarily need a viral hit to stand out. …
If you’re still trying to define and finalize your social media goals – don’t sweat it. You’re definitely not alone. Goals are part of every aspect of business/life and provide a sense of direction, motivation, a clear focus, and clarify importance. By setting goals, you are providing yourself with a target to aim for. It …
Shadow banning is when a platform blocks or partially blocks a someone or thier content from some areas of an the platform. They do it in such a way that the ban is not actually easily apparent to the person/user. regardless of whether the action is taken by an individual or an algorithm. So have …
Social media is one of the fastest-growing industries, making it a top marketing tool for many business owners seeking to reach and engage with new, and especially, existing audiences. As a brand new year is upon us, this is a fantastic opportunity to set yourself some SMART goals for your business and Social Media Accounts. …
New Years Resolutions For Revamping Your Social Media Read More »
Instagram SEO means optimizing your Instagram content to be discovered in search results. Really simple right? And though it may not have the same appeal as live streams or carousel ads, it’s as worthy of your time as anything else. When someone searches for a relevant keyword or hashtag in the Instagram search box, you want your account …
vanity metrics.. what even is that? Vanity metrics are metrics that make you look spectacular on the surface but dont necessarily translare to any meaningful business results. This also means that they will not help you understand your own performance in a way that informs future strategies. As far as the numbers go, vanity metrics …
