With so many people and businesses now active on social media, it can be a little overwhelming trying to come up with ways to cut through all the noise. But then again, sometimes the answers are right in front of our faces – and no you don’t necessarily need a viral hit to stand out. your social media marketing and branding strategies don’t necessarily have to be innovative; you just have to find ways to stand out in your specific industry or community.
Dont be afraid to be yourself.
Your followers want to know about your niche. This is why they follow you. Because you have been a fantastic story teller. If you’re genuine and transparent, they’ll be more apt to identify with you. So don’t be afraid to share information that inspires you and makes you laugh.
You obviously want to be professional in your posts, but you should also show your human side.
Use the Public Holidays
This is an awesome way to celebrate a day that means something special to some of your followers. Each day, week and month of the year recognizes various causes, products and celebrations to raise awareness. Whether it is something serious and meaningful or simply just a way to have some fun. From National Smile Day to National Crazy Hat Day to Breast Cancer Awareness Month and Cystic Fibrosis Month, there are thousands opportunities for you to create a fun way of being recognised by your followers and new ones too.
Demonstrate Your Expertise
How to demonstrate your expertise in social media? It’s really quite simple.. Create ‘How To..’ Content.
Did you know that 4 out of 5 cusumers sat that ‘How to’ videos and posts are extremely helpful and that online shoppers are 1.81 X more likely to make a purchase after seeing or reading a How To guide. Your customers are looking for industry expertise, and with so much competition out there, you can set yourself apart by offering content that’s useful to them. Take advantage of your expertise and knowledge by creating informative videos and posts that inspire your customers and serve their needs. After all, four out of five consumers say that “how-to” videos are helpful, and online shoppers are 1.81x more likely to purchase a product after seeing a “how-to” video.
Pick the Right Social Media Platform For Your Business
We know. Everyone tells us that Social Media is King and that you must be everywhere! So there is absolutely no point in putting all that eddort into a platform where your audience doesnt scroll. Its forcing something that will purely waste your time. Time is Money.
Rather than jumping right in and creating a presence on every social channel you can think of, take your time and research how your products or services can be marketed on each platform.
Set SMART goals
So here is a question for you. And try give an honest answer: Why are you on Social Media?
If you answer that everyone else is on there or just a huge resounding.. ‘ Uh…’, then you need to pay attention to this one.
The concept of SMART goals has been around for decades, but they are so important to your social media presence today.
In short, brands should set goals that are specific, measurable, achievable, relevant and time-bound.
Identify your audience
Once you have outlined your goals, your next step is to clearly identify your audience. Heres a little hint: ‘everyone‘ is not an audience.
Many brands waste time because they don’t post content that is focused on a specific audience.
Brand Awareness
Brand awareness represents how familiar your target audience is with your brand and how well they recognize it.
Brand awareness might seem like a vague concept, but for marketers and business owners out there who like to gauge success by studying the numbers, then brand awareness will likely mean something to you.
Brand awareness is incredibly important for business success and especially for marketing strategies and goals.
Be Consistant
This means posting and sharing your content at similar times, on a regular basis, or creating a social media post series. Having a consistent schedule will allow your audience to know when and what type of content to expect from your brand, which is another way to help foster brand trust and brand recognition.
Final Thoughts
So in a nutshell, Social Media is increadibly important for any company looking to be successful.
Similarily, making sure you stand out on these platforms is a surefire way of being successful. The more people who know you or your product, the more Brand Awareness you will have. Brand Awareness creates trust which converts into paying customers.
We hope this is has helped you understand the cital steps that need to be taken in order to create an authentic brand that converts.
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