6 Social Media Content Creation Tips

Content is King

This is something that all Business Owners need to know. With this in mind, you probably feel that you have it down and that creating content is super easy, but continuously generating new engaging content can be incredibly difficult.

Ever Stop Scrolling to read a text only post?

Probably not, even if it is on the account of someone or something you enjoy. So what grabs your attention then? Lets say you do stop scrolling to read this imageless post. Do you patiently read through it till the end or do you get a little annoyed and continue scrolling on?

Top Tip #1

Make a rule for yourself. If you are marketing on Social Media, always add an image or a video on everything you post.

Try take your own photos.

No, we dont mean that you have to arrange for a professional photographer to take the photos you need, although this may be a better option later on.

Having unique photos for you brand is so important as it builds a trust level with your audience, and it is not flagged as a stock image by the relevant algorithms out there.

Here are a couple of options:

If you’re just starting out, it is perfectly ok for you to take some pictures with a high-specs smartphone and some simple props.
Hire a local photographer to take photos that match your brand.
Make sure your images match the text around them. Photos should summarize the concepts and drive home points.

In marketing, you have to go where all the action is. These days, we know that Social media is where the conversation is happening. This is a given, and it’s also common knowledge that this is happening mostly on mobile devices. So why wouldn’t you make sure that your content is mobile friendly?

Have a strong Call-To-Action.

Don’t make customers guess if they want to continue the journey with your brand, tell them they do. (And make it clear where their click will send them.)

So the next question is .. how do we know which one to use? It all depends on your goals and objectives. I always suggest that you test multiple CTAs to see which ones perform best for you and your company.

Stay Inspired

Keep a list of brands or organizations whose social media imagery you love, and check in with them from time to time. It may just get your creative juices flowing enough to get some great content going.

Repurposing Content

#toptip3: content repurposing. This is the process of taking existing content and turning it into a different format. It’s a money and time saver for content creators, but it’s also a tried-and-true way to extend the reach of your content.

Final thoughts

With creativity and effort, you can create engaging content that will drive traffic to your website and increase brand awareness. Social media marketing is a powerful tool for driving results. But it doesn’t have to be overwhelming.